Creating a Total Rewards Program That Actually Works: Utilization, Insight, and Strategy

In this episode of Building People, Companies, & Careers, we sit down with Jim Jensen, VP of Total Rewards at Krispy Kreme, to explore how Total Rewards is evolving in today’s workplace. 


Jim shares how AI is impacting the total rewards landscape, why adaptability matters more than ever, how curiosity drives better outcomes, and why employees often underutilize their benefits. 


He also explains how professionals can break into the field, even without a traditional HR background, particularly with skills and experience in audit and project management that translate well to total rewards. 


We also discuss how leaders use market data and salary guides to make smarter compensation decisions in competitive markets like Charlotte. 


Whether you’re a Total Rewards professional, HR leader, or exploring the field, this episode offers practical insight into the future of compensation and benefits.