THE TEAM YOU WILL BE JOINING
WHAT THEY OFFER YOU
LOCATION:
Responsibilities:
The Background that Fits:
- A rapidly transforming Fortune 500 B2C company
- Strong, established business model with consistent growth
- A company that focuses on being involved and giving back to the community
WHAT THEY OFFER YOU
- Significant professional growth opportunities - they will pay for your courses to learn new technologies
- Strong, tenured leadership with a clear vision and strategy
- Remote flexibility
LOCATION:
- Primarily remote in Charlotte, NC
Responsibilities:
- Team Leadership & Management : Lead and mentor a team of Brand Managers, providing strategic direction, setting performance expectations, and tracking KPIs to drive growth and efficiency.
- Brand Strategy Development : Guide the creation and execution of brand strategies, ensuring alignment with business goals and identifying market opportunities, consumer insights, and target audience needs.
- Manage relationships with OEMs and franchisees, setting and executing brand strategies that align with corporate objectives and ensure consistent brand representation across all partner channels.
- Process Optimization : Develop and maintain scalable marketing processes, ensuring best practices are followed for impactful brand initiatives across retail stores.
- Cross-Functional Collaboration : Work closely with the CMO and other business leaders to align on marketing priorities, brand positioning, and performance metrics to achieve measurable results.
- Budget & Performance Oversight : Oversee marketing budgets, monitor expenses, and adjust strategies as needed based on performance data, ensuring alignment with brand goals and financial targets.
The Background that Fits:
- Industry Experience : 8-10+ years of relevant marketing and brand strategy experience, with a strong background in automotive retail. (MUST have 5+ years of experience specifically in motor vehicle retail—focused on cars, not parts or accessories.)
- Proven experience building and managing OEM relationships , with strong presentation skills and a successful track record of interfacing with executive leadership to influence strategic partnerships and drive business outcomes.
- Analytical & Budget Management Skills: Strong analytical skills with a focus on ROI, cost efficiency, and budget management for marketing initiatives to ensure optimal performance.
- Experience Managing Large Budgets & Direct Reports: Proven ability to manage significant marketing budgets and lead teams of direct reports, ensuring financial targets are met and team performance is optimized.
- Preferred experience with Salesforce Marketing Cloud and Google Analytics for managing integrated marketing campaigns, tracking performance, analyzing consumer behavior, and driving data-informed decisions.
