The Team You Will Be Joining:
What They Offer You:
Location:
Responsibilities:
Requirements:
- A Fortune 500, consumer-focused organization and well-established business with a long track record of consistent growth
- A company that actively supports local communities and gives back in meaningful ways
What They Offer You:
- Strong career development and upskilling opportunities, including paid courses on new tools and technologies
- Experienced, stable leadership with a clear strategic vision
- Remote flexibility
Location:
- Primarily remote within EST/CST (preference for Charlotte, NC)
Responsibilities:
- Lead development of integrated marketing programs that translate brand strategy and goals into clear plans, KPIs, and guidance for supporting teams.
- Continuously review performance data (web, paid/owned/earned channels, sales, traffic) plus market and competitor insights to identify store-level needs and opportunities.
- Serve as liaison to OEMs and agencies, sharing timely updates on messaging, launches, events, and ensuring brand and compliance standards are met.
- Deeply understand target audiences and local market dynamics to shape segmentation, community partnerships, sponsorships, and event-based marketing.
- Own brand-level budgets, including co-op and local activation funds, while overseeing dealership website accuracy and competitiveness and supporting annual planning.
Requirements:
- 5+ years of relevant marketing experience, including planning and executing multi-channel programs and managing budgets
- Automotive retail industry experience is required, with familiarity with dealership operations and OEM programs
- Proven ability to assess marketing performance, identify differentiators, and translate insights into action
- Experience with Google Ads, Meta Ads, and Google Analytics/GA4, plus comfort with project-management tools (e.g., Asana, Monday.com) and the Microsoft Suite
- Strong analytical, communication, and collaboration skills, with the ability to juggle multiple priorities and own results
