THE TEAM YOU WILL BE JOINING:
WHAT THEY OFFER YOU:
WHY THIS ROLE IS IMPORTANT:
THE BACKGROUND THAT FITS:
- Dynamic and creative company located in Charlotte, NC, and Headquartered in San Francisco
- Dedicated to making financial progress possible for everyone.
- National presence providing excellent service to over 60 million members.
- Vibrant work environment with a culture founded on collaboration and good energy.
WHAT THEY OFFER YOU:
- Fun and optimistic atmosphere, combining all the perks of a tech company with a healthy work-life balance.
- Tons of opportunities to take on responsibility and ownership and have a meaningful impact.
- You are encouraged to identify opportunities to scale the product, technology, and organization, and then launch them into action.
- Having a healthy and happy team is their number one priority- family focused organization.
- Free amenities, paid company trips and outings, competitive salary, and generous benefits.
WHY THIS ROLE IS IMPORTANT:
- Develop and manage measurement frameworks to evaluate marketing initiatives, defining key performance indicators and continuously improving campaign effectiveness.
- Conduct in-depth analysis of marketing spend and performance, providing insights that guide resource allocation and investment decisions.
- Generate strategic recommendations through exploratory data analysis, identifying trends, opportunities, and areas for optimization.
- Design clear, actionable data visualizations and dashboards to give stakeholders easy access to critical marketing performance metrics.
- Apply advanced statistical methods to accurately assess the incremental impact of marketing activities and communicate findings in a way that informs business strategy.
THE BACKGROUND THAT FITS:
- Proficiency in SQL is required, with at least 2 years of experience querying, manipulating, and analyzing large datasets.
- Skilled in creating data visualizations and dashboards using tools such as Tableau or Looker to translate complex findings into accessible insights.
- Solid understanding of core marketing metrics (e.g., LTV, CAC, ROAS, ROI) and how they drive business decisions.
- Hands-on experience with advanced analytical techniques, including Marketing Mix Modeling (MMM) or causal inference methods, to measure and attribute marketing effectiveness.
- Strong communication and collaboration skills with the ability to clearly convey technical insights to both technical and non-technical stakeholders.
