THE TEAM YOU WILL BE JOINING
- Join a well-established consumer brand with a strong national presence and a highly visible marketing organization.
- Partner closely with executive marketing leadership to shape brand strategy, consumer engagement, and profitable sales growth.
- Work cross-functionally with creative, digital, media, consumer insights, operations, finance, innovation, and agency partners.
- Join a collaborative, fast-moving team responsible for bringing integrated national campaigns and promotional initiatives to market.
- Step into an immediate business need with the opportunity to make a meaningful impact from day one.
WHAT THEY OFFER YOU
- A highly visible opportunity to influence national brand strategy, campaign development, and consumer demand.
- Ownership of integrated marketing initiatives across paid, owned, and earned channels.
- Broad exposure to brand planning, promotional strategy, creative development, consumer insights, and performance optimization.
- The opportunity to lead and develop a brand marketing team while partnering directly with senior leadership.
- Strong potential for the contract engagement to convert into a permanent position based on performance and long-term business needs.
LOCATION & POSITION DETAILS
- Contract position with a strong possibility of converting to a full-time opportunity.
- Candidates must be located in the Charlotte, North Carolina market and comfortable working onsite three days per week.
- The organization is looking to bring someone onboard quickly due to an immediate leadership need.
WHAT YOU WILL DO
- Partner with marketing leadership to develop the annual brand strategy and national marketing calendar focused on consumer demand, brand relevance, and year-over-year sales growth.
- Lead the development and execution of national campaigns, promotional windows, product launches, local marketing initiatives, partnerships, merchandising, and new location openings.
- Oversee campaigns from initial briefing through creative development, channel execution, launch, and performance analysis across paid, owned, and earned media.
- Collaborate with internal creative, digital, media, consumer insights, operations, finance, legal, procurement, and agency teams to deliver consistent messaging across the consumer journey.
- Evaluate consumer insights, campaign performance, promotional results, and sales data to identify opportunities and adjust strategies in real time.
- Support marketing budget planning, tracking, and optimization while ensuring initiatives remain aligned with broader business objectives.
- Lead, coach, and develop team members by establishing clear priorities, balancing workloads, and maintaining accountability for timelines and results.
HOW YOU ARE QUALIFIED
- 8+ years of progressive experience in brand marketing, brand management, advertising, or integrated consumer marketing.
- Experience within a consumer packaged goods, food, restaurant, retail, or hospitality, is required
- Demonstrated experience developing annual brand plans, national marketing calendars, creative briefs, promotions, and integrated multimedia campaigns.
- Strong understanding of the full campaign lifecycle, including research, strategy, creative development, execution, measurement, and optimization.
- Experience leading direct reports and influencing agency partners and cross-functional stakeholders at multiple levels of an organization.
- Strong business acumen, organizational skills, and the ability to manage multiple initiatives within a fast-paced, deadline-driven environment.
